The WNBA Is Evolving—Is Your Business?

This Friday marks more than just opening night for the WNBA. It’s a spotlight moment—a real-time case study in bold growth, reinvention, and leadership under pressure.

The league is rising fast: Expansion teams. Sold-out arenas. Record-breaking viewership. A brand that is now bigger than any single player.

Growth isn’t the full story. With momentum comes pressure and sky-high expectations. Last season, 60% of head coaches were fired. Not because of talent. Because of leadership and results.

That’s the business lesson.

When the game changes, so must you. When the lights get brighter, so must your clarity, alignment and execution.

At ON Point we coach executive teams through similar inflection points as the pace is relentless, the spotlight is unforgiving and the cost of complacency is steep.

Vision alone won’t get you there. Sustainable success takes agility, accountability, and the courage to evolve—faster and smarter.

Yes, the WNBA is rising. But we’re still a world away from doing what’s truly needed for the league and the players to ensure long-term sustainability. The same is true in business. Most organizations talk growth but hesitate when it’s time to lead and get results through the discomfort of change.

Whether you're building a business or coaching in a league rewriting the playbook, the question remains…

Are you built for what’s next—or stuck in what was?